Wed. February 17, 2021 at 12:00pm – 1:00pm (online event)
Scotland will emerge later this year stronger and more innovative than ever before. Join us to learn about the nations growth and economy.
A new world will evolve when we recover from Covid-19. This will have new implications on Scotland and Scotland’s position in the world. Join us to learn about Scotland’s growing commercial ecosystem and the interplay of innovation.
The Saint Andrew’s Society of San Francisco is delighted to bring this in-depth and unique discussion to our Members, and friends of the Society, in conjunction with the Scottish Business Network, to learn about the diaspora survey (conducted in 2020), a research study that looked at the views of the Scottish community across the globe.
More than 1,000 individuals from 76 countries contributed to the research, providing unique insights on how to take SBN forward.
The survey found that while Scotland’s brand is seen as friendly and trustworthy, the nation also needs to become less inward-looking, strengthen its global mindset and export more.
It showed 72% of respondents viewed Scotland as “friendly”, 45% described it as “resilient”, 44% classified Scotland as “entrepreneurial”, 35% said it was “progressive” but only 29% of the sample described Scotland as “outward looking”.
Our overview with the SBN will also provide insight into the composition of the Scottish diaspora today and how best individuals can connect back to Scotland.
Russell Dalgleish is a founder of the Scottish Business Network (www.sbn.scot), the non-profit organization established to connect those with affiliation to Scotland across the globe. SBN is enabled through technology, driven by members and supported through a global network of Ambassadors and Partners. SBN has plans to appoint representatives in every U.S. State by the end of 2021.